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SOMIC Transformations and Devices-Unlimited. A growing partnership FY 2023

Somic Transformation Invests in Devices-Unlimited Corp., the Developer of "data-pump"

~Supporting the creation of new value through IoT solutions thoroughly tailored to small and medium-sized enterprises~

Somic Transformation Inc.

21st August 2023, 10:00 am


Following its initial investment in August 2022, Somic Transformation Co., Ltd. (Office: Hamamatsu City, Shizuoka Prefecture, Representative Directors: Shogo Ishikawa and Masayuki Okura) announced that it will join Devices-Unlimited, a Silicon Valley startup company in the United States that develops IoT solution devices focused on small and medium-sized enterprises (SMEs) Corp." in August 2023.

■Background and purpose of the investment

Our company was established in November 2021 to take charge of new business development in the Somic Group, whose main business is the manufacture of automotive parts. In order to take on the challenge of businesses that solve social issues through business, we aim to foster new businesses and realize business synergies by not only developing new businesses in-house but also deepening partnerships with promising start-up companies through CVC investment.

Devices-Unlimited Corp.'s aspiration to eliminate the pain and opportunity loss caused by the hindrance of the digitalization of small and medium-sized enterprises (SMEs) and the technology that makes it possible are based on the Somic Group's philosophy of "valuing human connections and becoming a company that is useful and loved by the world through our full efforts" and "a world-class "humane company from Hamamatsu" We judged that it was very compatible with our vision of growing our business and contributing to society, and decided to make our first investment in August 2022. This year's additional investment was judged to have created new value creation possibilities and opportunities through collaboration from last year. We have decided to make additional investments to deepen our partnership with the company and further accelerate value creation. We aim to establish a solution that SMEs can realistically tackle by utilizing the development capabilities of Devices-Unlimited Corp. × the Somic Group's on-site sites to solve management issues faced by production sites and to solve management issues related to carbon neutrality, such as "a race against a fixed end of time" and "I can't" means exiting.

<Company Profile>

Devices-Unlimited Corp.

Devices-Unlimited Corp. is a California-based startup that develops products for the mid-market market that comply with the latest standard called Bluetooth MESH. Our business purpose is to support small and medium-sized enterprises (SMEs) to realize business transformation through IoT more easily at a more affordable price. We attach the utmost importance to the Japan market, and in August 2022, we established a Japan corporation to develop sales and service.

Representative: Ashok Murthy

Address: 85 Luneta Lane, Rancho Mission Viejo, CA 92694 USA

Established: February 2018

Somic Transformation Inc.

Somic Transformation is a subsidiary of Somic Management Holdings Co., Ltd., and was established in November 2021 to take on the challenge of solving social issues through business, with businesses targeting social transformation and sustainable transformation as its business domain. In April 2022, we began providing a rental service for the work support robot "SUPPOT," which incorporates the know-how cultivated in the automotive parts business.

Somic Management Holdings, Inc.

Somic Management Holdings (SMHD) is a business umbrella company established in July 2018. In order to manage operating companies within the Somic Group, such as Somic Ishikawa, an automotive parts company that is celebrating its 107th anniversary, and to take on the challenge of new possibilities in business domains and products, we aim to be a sustainable group by conducting business with an eye on the optimization of the entire group.

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